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When starting a business, choosing the right name is a crucial first step. A good business name can attract customers, establish your brand identity, and make your business memorable. Some entrepreneurs opt for abstract or made-up names, while others prefer to use real words or expressions. While there is no one-size-fits-all answer to the question of which type of name is best, there are certainly some compelling arguments in favor of using real words and expressions for your business name. But can they make great business names? Let's explore the benefits and potential drawbacks of using real words and expressions for your business name.

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Real words and expressions are memorable

One of the biggest advantages of using real words and expressions for your business name is that they are often easier to remember. This is because people are already familiar with these words and have preexisting associations with them. If you name your business "Sunny Side Up," customers will easily remember the name and associate it with a bright and positive experience. By contrast, if you choose a made-up name like "Sunniveria," people may struggle to remember it, and you'll need to invest more time and resources in building brand recognition.

When people are first exposed to a new brand, it can be challenging to recall its name later on. Real words and expressions tend to stick in people's minds a tad more easily.

Real words and expressions evoke emotions and associations

Real words and expressions also come with built-in emotional associations that can help you establish your brand identity. If you name your business "Blue Moon," customers will associate your brand with rarity and uniqueness. If you name your business "Rosebud," customers may associate your brand with beauty and nature. These emotional associations can help your brand differentiate from competitors and build an identity.

Real words and expressions can be easier to search

A potential advantage of using real words and expressions for your business name is that they can be more searchable online. When users search for a specific word or phrase, your company may show up in search results, even if they weren't specifically looking for your brand. If someone searches for "rosebuds in Los Angeles," your business "Rosebud" may appear in the search results, though that user wasn't specifically searching for your business. This way, you can increase your brand visibility and attract new customers.

Real words and expressions may face more competition

While there are many advantages to using real words and expressions for your startup, there are also some potential drawbacks to consider. One of them is that these words and expressions may already be used by other businesses in a different industry. This can make it harder for customers to find your business and may dilute your brand identity.

Real words and expressions may be too literal

Another potential disadvantage of using real words and expressions is that they may be too literal or descriptive. If you name your business "Big Jewelry Store," customers will know exactly what you sell, but your brand identity will be limited. By contrast, if you choose a more abstract and unique name customers may not know initially what you sell, but it allows you to create a more distinctive and memorable brand identity.

Real words and expressions may not be available

Finally, it's worth noting that real words and expressions may not be available as domain names or trademarks. This is particularly true for common words and phrases, which may already be trademarked by other businesses. Before settling on a name, it's important to do your research and ensure that the name is available and legally protectable.

Wrap up

Using real words and expressions as business names can be an effective branding strategy but it's not the only option available. Real words are easy to remember, evoke certain associations and emotions, and can help with SEO. However, creativity is key when it comes to standing out in a crowded market. A clever twist on a real word or expression can be a valuable alternative that allows you to create a unique and memorable brand name. An invented brand name can offer a wider room to build a brand identity. Whether you choose a real word or not, remember that the crucial point is to choose a name that will align with your brand values and that resonates with your target audience.



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